Hi! I am Sungyong Chang, an assistant professor of Strategy and Entrepreneurship at London Business School.
My research interests lie in the area of strategy, innovation, business and development, and computational social science.
My research interests are (1) competitive dynamics between latecomers and incumbents and (2) the architecture of complexity with a particular focus on new entrants’ search strategy. First, my research focuses on how latecomers overcome their disadvantages in capabilities and capital to compete against industry leaders. Second, my research focuses on the perspective that views firms as bundles of interdependent choices. Specifically, I explore how firms identify promising business ideas or talent under complexity, which limits complete understandings of the performance implications of each business decision.
I earned a Ph.D. in Management (advisor: Bruce Kogut) from Columbia University and received the Buckley and Casson Dissertation Award from the Academy of International Business. I earned a BA in Business and Economics as a valedictorian from Seoul National University.
I have been teaching Strategy 1 (Competitive Strategy), Strategy 2 (Corporate Strategy), and Business Strategy Analytics. I won the London Business School Best Teacher Award MiM in 2019, 2020, and 2021.
I like to read science fiction & mystery novels, play board games & room-escape games, and travel.